Urban Collective- The Ultimate Marketplace for Art
Urban Collective is an extraordinary digital platform encompassing a diverse spectrum of artwork across the globe. They supply distinct art pieces from various artists and provide art aficionados with a remarkable shopping experience. Based in the USA, the Urban Collective is already a well-known brand among the regional communities. Their exclusive artwork collection features all kinds of art forms, like- conceptual, surreal, abstract, acrylic, gouache, murals, pastels, and many more. Whether you're enticed by the beauty of conceptual pieces, the grandeur represented by murals, the touch of elegance rendered by pastels, or boggled by the unusuality of abstract art, Urban Collective has something to kindle your adoration.
The Urban Collective is already a one-stop shop for art lovers across the US, and taking their portfolio to a digital website and an app will open many windows of opportunity for them. They already have a loyal following among the local art community, and the only piece missing from their artsy selection is a strong digital presence. Urban Collective boasts an experienced team of art experts who take care of the discerning curation of each in-house art piece. They ensure that each collection meets their set quality standards and prioritize networking with emerging artists to render them a quality showcase platform.
Client Requirements
Since Urban Collective mainly had its customer base set in the US, it recognized the need for a special digital store dedicated to its artworks that could also help it gain a competitive edge. This medium will also include a variety of payment choices and multiple shipping methods. Urban Collective approached Hyperlink InfoSystem with a vision to curate an exclusive digital art store that didn't just display its artwork but also protected customer privacy, and retained its uniqueness, streamlining art deliveries via popular shipping partners while also integrating flexible payment methods. This vision was compiled into a holistic 2-way digital solution- an app and a fully contemporary website.
Urban Collective is poised to move its exceptional artwork to the digital world. They wanted a modern website in addition to a user-friendly app that connected art enthusiasts globally, barring geographical barriers, and empowered buyers across the globe to explore hidden gems and acquire unseen art pieces. Their target was to provide a diverse audience portfolio for artists and help them achieve the recognition they desired. Another major benchmark they wish to set is cultivating a global art precinct where they can connect with like-minded individuals, and engage with the crowds.
Features
Urban Collective - Ecommerce Art Website Features.
Ownership Watermarking
We implemented specific custom watermarks to establish precise identification and ownership. This provides users with complete confidence in the artwork's overall authenticity. Every art piece's watermark will help in avoiding unauthorized replication.
Artist Verification
Enabled custom profile creation capabilities for artists with the leverage of adding their art portfolios as well. These dedicated profiles can be created using the KYC (Know Your Customer) process to confirm the artist's authenticity. These registered documents are displayed openly to purchasers for better transparency.
Multiple Payment Methods
Since Urban Collective will be accessible via multiple devices, a multitude of secure payment methods have been implemented for safe transactions. This will help in enhancing flexibility and choices for customers, like credit/debit cards, Apple Pay, Paypal, and many more.
Designated Pricing
Integrated fixed pricing across artworks to eradicate inconsistencies and provide a fair purchase experience for everyone. This will ensure better trust and keep a uniform catalog.
Last-Mile Delivery
Enabled efficient partnerships with different shipping services to ensure the convenience and delivery of artwork purchases. This feature has been integrated into both the app and website to help users track and expect reliable delivery solutions.
Cart Recovery
Implemented alerts to notify users about their abandoned carts and unfinished purchases with frequent reminders. This will help the company to keep checking the app, recover any lost sales opportunities, and overall enhance conversion ratios.
AR Integration
Try the art at home and see how it enhances your place using augmented reality technology. Enjoy virtual try-ons to analyze spaces and calculate the look and feel of the piece. This capability will help in making smarter decisions and informed purchases.
Wishlist and Social Sharing
Explore, connect, discover, heart it, and share it all around social media with the immaculate social sharing integration and wishlist feature built inside the app and website. These features enable you to disseminate your favorite pieces or purchases to your friends and family while enhancing the brand's identity and promoting the artist.
Advanced Filters and Search
For any app or website, this is a core feature, especially in eCommerce. Users have the opportunity to navigate through the app or website to browse the entire art collection conveniently. Enjoy options like pricing, medium, style, and more.
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Project Approach & Results
Developing the app and website for Urban Collective has resulted in significantly fruitful results for art buyers and artists alike. Both these solutions resulted in a significant boost in sales and artist visibility. Not only did it allow a global range of artists to come and showcase their art, but also attracted a huge crowd, leading to better revenue potential. By implementing robust security features, users experienced quick checkout and profile safety throughout the app and website. Within a span of 3 months, Urban Collective was able to register over 1000 artists, which later helped them expand their inventory into a staggering 30,000 art pieces. This impressive growth was further sweetened with AR capabilities, demonstrating how the platform proved beneficial for them.
Technology Stacks
We have used the latest technologies that can justify client requirements at the best to deliver bug-free solutions.
