PairCraft- Virtual Styling Solution
PairCraft is a revolutionary e-commerce platform specially curated for personalized styling or even a digital stylist for modern users. Originally, what started as a custom clothing store, turned into a bespoke style haven. Based out of the United Kingdom, this e-commerce platform entrusts shoppers to ditch the guesswork and assemble outfits that truthfully mirror their uniqueness. The platform allows customers to mix and match to construct eclectic wardrobe ensembles, enriching the conventional shopping trip with an ingenious, user-centric strategy.
PairCraft wanted to step into the world of digital shopping marketplaces with a modern mobile application for both the App and Play Stores, along with a stylish, cutting-edge website, to garner a wider audience and grow with the changing demands of the market. They wanted to infuse the best-in-class technologies to offer a streamlined and scalable solution that was capable of managing user growth while not compromising on a better shopping experience.
Client Requirements
PairCraft approached Hyperlink InfoSystem with a concept of creating a specialized online platform that surpassed traditional online purchasing. They aimed to develop a future-proof, all-encompassing mobile application and website that encouraged creativity while also promoting innovation. Their needs for this project were well defined from the start. PairCraft's main drawbacks were the dissatisfaction of the one-size-fits-all concept and the difficulty of ordinary people in constructing personalized ensembles that suit their taste. Because they are a UK-based business with a global presence in the fashion industry, their goal was to stay on top of the latest trends.
Hyperlink InfoSystem was tasked with the job of creating a unique mobile app and website that was bubbling with creative freedom and eclectic experiences for users. Our client wanted a solution to mix and match different clothing items to curate tailored outfits. The commitment to a purchase element that'll direct users to avoid any guesswork and experiment with the platform's diverse collection of styles, along with driving brand awareness and engagement via social media integration. They instructed a robust tech stack that could seamlessly perform across all platforms.
Features
PairCraft App & Website Features.
Custom Pairing
This feature is PairCraft's cornerstone and enables users to discover a myriad of clothing combos and discover their ideal match.
Virtual Try-on Wardrobe
Ditch the dilemma of imagining how your outfits would look on you. The virtual wardrobe feature empowers users to style and visualize their customized looks, guaranteeing convinced purchases.
Social Media Integration
Users can share their custom styles and look on a plethora of social media platforms and flaunt their style effortlessly. This enabled us to encourage an exclusive community of like-minded fashion lovers.
Active Discounts
Enabled exclusive rewards feature for people who customize complete looks, fostering experimentation, increasing revenue generation, and developing brand loyalty.
Wishlist & Suggestions
Users have the ability to track and heart their favorite clothing items. This wishlist feature lets keep all your pairings in one place, while tips and tailored recommendations offers on new pairings garnered brand interest among users.
Refined Search and Multi-shipping Options
Using advanced search filters helps you explore the right fit for your needs. Additionally, multiple delivery options simplify the buying experience along with a user-friendly return and exchange policy, so users can shop with utmost confidence.
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Project Approach & Results
This collaboration between Hyperlink InfoSystem and PairCraft yielded incredible results, by not only fulfilling their agreed-upon objectives but transcending expectations in many areas. The app and the website helped them experience a staggering growth in sales of over 30%, in addition to a sudden spike in platform engagement.
Users are not only spending more time on the platform, but rather actively appreciate crafting customized ensembles using in-app capabilities such as virtual try-ons and wardrobe fittings via augmented reality. The social sharing integration has created an active digital community of like-minded fashion-forward individuals who have influenced one another's styling while also encouraging brand loyalty.
PairCraft's success story spotlights the influence of customizing solutions for individual needs in the competitive retail and e-commerce landscape. By empowering their users to optimize their overall shopping experience, they saw a staggering growth in organic engagement. Hyperlink InfoSystem's infusion of previewing personalized ensembles before purchase minimized the overall purchase risk involved in online apparel shopping. PairCraft has now acquired a loyal client base by prioritizing user experience and custom styling.
Technology Stacks
We have used the latest technologies that can justify client requirements at the best to deliver bug-free solutions.
