NOUR- A Beauty App
NOUR is a modern-age beauty discovery and content-driven e-tail (electronic retailing) platform that blends the influence of editorial content with e-commerce. This platform was designed to supply beauty aficionados with a personalized shopping experience. Cut the clutter of random or ineffective beauty brands and explore NOUR's carefully selected collection of brands and products. NOUR aspires to offer users a delightfully engaging and seamless shopping experience. Unlike conventional e-commerce platforms, NOUR shifts the focus towards editorial-driven content curation, enabling users to purchase anything they view and shop everything they watch all within the app. It yields a new and unique approach to beauty shopping by exploring new products and companies via premium editorial content, ensuring inspiration-driven purchasing decisions. By transforming the traditional shopping experience, NOUR merges engagement-oriented content with a streamlined e-commerce interface is all set to disrupt the beauty industry.
Client Requirements
Our client approached Hyperlink InfoSystem with a set of rudimentary and custom requirements to build a tailored solution. Since NOUR is a beauty e-commerce platform, the integration of content creation elements for user discovery was a crucial component of the overall project. The seamless amalgamation of content with commerce didn't just need to foster more purchasing but also keep them engaged. Additionally, the client wanted an efficient dashboard for admins that could help them manage their brands, product categories, catalogs, photographs, descriptions, and orders conveniently. Other client requirements included features for product listing management such as add, edit, and categorize, along with advanced search filters for new or relevant product discovery. NOUR also wanted Hyperlink InfoSystem to create a watchlist for their favorite products, and editorial content integration for highlighting product recommendations and engaging users with new and trending products.
Features
Parky- Urban Parking Solution Features.
Dashboard
Included a centralized overview of fundamental metrics and activities, such as platform performance, customer engagement, sales, and orders.
Product Management
Managing products by adding, editing, or deleting data inclusive of modifications in images, price changes, and other inventory.
Category Management
Creating a structured layout for categorizing items to yield a smooth search and navigation process.
Brand Management
Monitoring and restructuring brand data, connections, and featured items.
Order Management
Tracking and managing user orders, including payment methods, live order tracking, and other shipping-related data.
Customer Management
Previewing and managing user data such as profile changes, order history, and customer preferences.
Notification Management
Sending and managing notifications to users on things such as discount alerts, tailored suggestions, and status updates.
Editorial Management
Supervising the entire in-app editorial content, such as videos, audiotracks, blogs and other copyright-related issues.
Media Library
Maintaining and retrieving multimedia content, such as videos and photographs, for use in product descriptions and advertising collaterals.
App & Website
Explore
Discovering the latest products and functionalities like custom collections, currently popular items, and customized recommendations.
AI Play
AI-powered custom video displays relevant product tutorials, reviews, and behind-the-scenes footage.
Shop
Surfing, hearting, buying products, conveniently adding to carts and experiencing secure checkouts.
Cart
Conveniently managing shopping carts with instant adding, removing, and saving for a later option along with a coupon code entering space and a total bill breakup on the checkout page.
Profile
Viewing and editing account details such as personal data, add/edit/remove addresses, order purchase records, and payment method options.
Search and Filtering
Locating products using keywords, categories, and brands, along with using advanced filters such as type of product, pricing, and inventory availability.
Product Details
Viewing precise product details, including definitions, ingredient lists, item reviews, and other corresponding products.
Wishlist
Saving your choice of products for buying later or as a reference.
Order History
Previewing previous orders such as status, payment information, and shipping-related details.
Payment Methods
Handling payment choices, such as saved debit/credit cards, digital wallets, and cash on deliveries.
More Screens
Typography
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Color Palette
Project Approach & Results
Hyperlink InfoSystem began the process by addressing the primary challenges present by NOUR. By working closely with the internal team and founders, we grasped their vision and goal of merging editorial content and product shopping as a completely interactive experience. The first phase included immense attention to deep linking, Apple Pay integration, and image hotspot creation. Our developers prioritized the app having a user-friendly interface with standard MVPs first while also incorporating a clean and modern aesthetic.
After the development was completed, rigorous testing was implemented throughout the solution to tackle any potential issues with deep-linking functionality, payment integration, and cross-platform compatibility. The final product was a sophisticated app and website that delivered users with a portal that renders a new and fresh way of beauty shopping. From discovering new products to interacting with in-app videos, customers can enjoy curated content, conveniently access hotspots, and make instant purchases with automatic product redirections via external sourcing as well.
Challenges
Platform Deep Linking:
NOUR's technical challenge included deep linking integration for seamless cross-platform navigation and effortless product page redirection within the app. Even if the user clicks a link from an external source, the deep-linking technique needed to immediately route them to the app if it was already installed or to the website if it was not loaded on their smartphone.
Apple Pay Integration:
The second challenge was to integrate Apple Pay on the website while ensuring no tampering with the consistent user experience. This also included a smooth checkout experience for users along with a convenient payment process for iOS patrons across multiple gadgets like phones, tablets, and Macbooks. This level of sophisticated integration required custom design work for enhanced interface alignment with the prevailing NOUR brand aesthetic.
Hotspot Functionality:
Developing and implementing a feature within the admin panel that enabled them to create interactive hotspots on in-app product images was a huge challenge. NOUR wanted to enable users to click on particular sections of the image to preview them better or creatively collect more information.
Technology Stacks
We have used the latest technologies that can justify client requirements at the best to deliver bug-free solutions.
