Types Of Content On Social Networks: What Should I Publish?
Digital Marketing
09Apr 2018
What content should I publish on each Social Network? Can I synchronize them? Is something wrong if I publish the same on all the Social Networks in which I have a presence? These three questions have already been asked by many people, and that is why you should learn about it.
If you have a business on the network, and you want your online presence to prosper, and your brand image to improve, communicating in the same way on all the social networks will not help.
You can sell almost anything if you use the right tools, words, and the appropriate images, on the internet. Each Social Network is a world, and although it may not seem so, they have nothing to do with each other. To be successful on social media, the types of content you publish must be different. Would you sell a washing machine to an 80-year-old woman as to a newly independent young woman in the same way? Well, in social networks more or less the same happens. The types of content play a leading role in the strategy. It is necessary to know some peculiarities of each network to know which contents fit more into them. These are the best types of content on five of the most important social networks currently: Facebook, Twitter, Instagram, Google + and LinkedIn. You can meet with WordPress web development company to create your social network.
Images: Create your brand images. This does not have to be a complicated task, since a little design with an image and your logo placed elegantly, can give the post an incredible appeal. You will notice great results with these types of contents.
Answer TODO: Respond to all the comments made on your page or company profile, as this will make users gain confidence and the image of your business will significantly improve.
Use Several Formats: The formats and types of content present on the internet are endless. Share images, infographics, videos that are always linked to your brand.
Make Contests: The creation of contests on Facebook always makes the company page grow to a greater extent. The competitions create interaction among users, and that is what will cause you to take off gradually. If your fans enjoy your contests, they will value your brand more. You can also take the contests to your site created by web and app developers from a WordPress web development company.
Be Brief: Tell it all in as few characters as possible. Twitter only gives 140 character spaces, but, if you cannot fill them all, it’s ok. Think that your followers are following you, and possibly thousands of more accounts. Your tweet must stand out from the rest so that they can listen to you, and for that, they must read you at a glance. These types of short content will be very good for your brand.
There are many accounts that a person follows on Twitter, and besides being brief to be read will encourage followers to do RT and interact. This can be a cool image, a video, or a link to a text that generates curiosity. (Sometimes they do RT just for that, without even having clicked).
Interact With People Who Do Not Follow You: There are those who think that these types of content are intrusive, but it has worked for many people. For example, if you offer a service at a location, you can make research to get people who are in need of the service at that location. You can interact with such person.
There are enough tweets a month with people throwing their doubts into the air. And there you appear, indicating that you have the perfect service for them. Answer them kindly and tell them you are there for any information they need. With that, you may win clients, and in the worst case, a simple follow.
Call to Action: It is very important to generate interaction with your followers. Ask questions, polls, or engage them in some ways, so they want to answer you or do RT. These types of content will make you upload posts on Twitter! You can request your clients on your site created by WordPress web development company to participate in the call to action.
Be frequent: One of the keys for an account to gain popularity on this social network is the frequency of publishing content. Obviously, it will also depend on the type of company. Publish at least three types of creative content per week. This will make your followers keep you in mind and do not forget at any time what you have to offer them.
Hashtags: Instagram is the most grateful platform regarding hashtags. People look for photos of their interest, and it is crucial that you write the appropriate ones so that your potential clients discover your image and the account of your business. If you use content with hashtags, you will notice a big change in the short term.
Quality: Upload images with good resolution, that viewers will understand your message at a glance. If you upload good images, you will hook your followers. If you upload types of content without quality, with pixilated photos, and that does not say anything, your account will plummet.
Interact On Instagram: If you give likes, interact, ask questions, and follow people, you will receive the same gesture in return. Make yourself known by researching accounts that may be interested in your products and services, and like their activities from time to time. Tell them how great their photos are. You should also interact with your clients on your site created by WordPress web development company. All this will work to keep growing your business in this network.
Google Plus
Google + is a social network very focused on content. It does not have popularity as great as the others, but it is very important to continue positioning your company as a benchmark in the sector.
Do Not Forget The Text: Google + users highly value the types of content with text above a link, to support. Briefly explain what you are communicating with your followers, and they will appreciate what you post more.
Join Groups: It is very important since the feedback is almost assured. This is because you are talking about yourself to people who are looking for you, or who are curious about what you are selling. That is why having a daily presence in several groups will give you many benefits.
Infographics: The infographics are very successful in general. A publication with infographics on Google Plus has many more likes and interaction compared to other networks. Google + makes them look great no matter their size, and that's what the users love. Being able to see the images at a glance without having to go to another tab or zoom. That's why these types of content are perfect to gain popularity in this network.
Update your profile: Without a daily updated profile, your company will never improve its brand image in this network.
Use keywords: Analyze keywords that potential clients are searching for and include them in your company profile whenever you can.
Post Useful Content: Always consider who reads you when publishing contents. Post useful content for all of them that can lead to interaction.
Involve your employees. Ensure all your employees also have a presence on LinkedIn, with an updated profile. By having a company page, when one of them puts his job in your business, anyone who sees that profile can go directly to your page. That is why it is important that employees are very involved since that will generate a better image for your brand.
Each social network is unique and it is best to publish different types of content on each. You can contact a WordPress development companies to create a website where you can continue to communicate with your clients.
Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.
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