Mobile apps, we have them for everything. I mean everything from banking to our social media platforms to games and calendars. For many people, our lives are on our phones, tablets and other devices. I’m sure this has happened you install an app only to have it full of ads or doesn’t work at all. Disappointing, to say the least. Have you ever wondered what went into the making of a specific app? There are many things in our day to day lives that we take for granted and use without a second thought, our devices being one of them I have little doubt.
Apps are created with a variety of markets in mind. Which can have a range of demographics and uses, business related, social, or for school. Since app development is such a broad topic let’s narrow down our topic for this article. We have a giant-sized topic app development and we will take it down to mobile app development. This is quite a large topic as well, but more manageable.
App development company know the important bits of developing apps for mobile use. One key idea they keep in mind is that apps will be popular if they solve a problem. There are millions of apps sitting in the android and apple stores that will never reach 100 downloads. The simple reason is that they do nothing to solve an issue. For someone to download an app they need to search for it and in that search, they are looking for specific words or brands, that match their need. For example, in the Google play store type in social media. A plethora of apps will show up for dating, social media platforms and apps for extensions to those sites. Social media plays a huge part in our world, it comes to no surprise at the amount apps that show up. However, that leads to another problem for users, sifting through the vast number of apps. This is where top mobile app developing companies will make sure that their app is marketed well, this reduces the amount of sifting if the user is looking for a specific name. The user has found the app they like it is installed and downloaded, next they begin exploring it. Which leads us mobile app design, the single most important part of an app is the design.
App design is not only about the look of the app, in fact, it is the less important part of the design. Rather the flow and
user experience of the mobile app are what really matters. For an app to be successful it needs to user-friendly. If the user needs to maneuver through 5 different drop-down menus to find something they use often, it is likely your app will be uninstalled quickly. Top mobile app developing companies are aware of this, in their design of an app, they will keep that in mind. Rather, the simpler, and easier to use an app is the more likely a user will come back again and again. Before an app is released to the public it should go through product testing. In this testing the developers take the feedback they are given and make the necessary changes. It’s at this time that a product is being set up for failure if they do not adjust the app, to some extent. That’s not to say that every bit of feedback given by the testing group should result in changes, although large design flaws should be corrected. App design is essential to app success.
Why is it some apps succeed and another fall flat? An apps successfulness depends on a number of factors, many which can be controlled and some that cannot. Marketing plays a significant factor, it is difficult for an app to be successful if people do not know about it, besides them searching through their app stores there is really no way for them to find it. As mentioned before if you are relying on app store searches for
app downloads, remember it is a huge risk. The competition is great to type in one word and hundreds of apps come up. Reviews can kill an app faster than a design flaw, this is something that top mobile app companies know. The most productive way to deal with a bad review is to contact the poster and see what can be done. At the very least acknowledge the issues and try to fix the bug in the app. Which leads me to the next point update, update, update. We are living in a technology world that is constantly updating if your app is not it will get left behind. So much to the point that it may not even be able to be installed on certain devices. Keep your apps up to date. It takes a lot of work to make an app succeed.
Mobile app design by app developers is an ever-growing industry, that top mobile app developing companies do not keep up with they will get left behind. So much is considered in mobile app development from the actual development of the app to testing to use to demographics, there is so much. Top mobile app development companies will change those who do not keep up will be eliminated. As the times change the technology will, the devices will and so will the apps. In short, if mobile developing companies do not continue to update they will become a thing of the past. Updating is not the only thing they need to keep in mind the also must keep their users happy. If the user experience is poor so will the app be and in turn, the company will cease to keep a client base.
App Marketing is also another important factor to consider. If the app is not known then it will not be installed, an app that sits in the store unused is an app that will disappear. App development is a chaotic industry and only the best can stay at the top of it.
