Top 8 App Categories To Act As Saviors In The New Normal Era
App Development
23Apr 2021
It is not hidden from anyone how mobile apps helped humankind during this pandemic crisis. The fact is that no one knows how long covid is here to stay amongst us, so we should all be prepared to live in this new normal. Several businesses are preparing to adjust in this post-Covid era. Businesses are growing stronger and more flexible as they switch to digital practices amid this crisis. Not only that, they have realized that their life has been much smoother, having digitized their businesses and living standards.
Industries such as tourism, retail, hospitality, and real estate require ample time to become normal. However, remote working, gaming, e-Commerce, online streaming platforms have been our saviors as we heal during this crisis.
Everything has become digitized these days to the extent that even events are held online. There is a mobile app for everything, whether it is ordering food/grocery online, paying bills online, selling stuff online, marketing products online, conducting meetings/events online, to name a few. Therefore, it's not possible to imagine our lives without mobile apps in this new normal era. Speaking of which, this blog will highlight 8 app categories to dominate this new normal world. Let's get going!
1. Finance Apps
This app category is experiencing a massive demand. The inconvenience of visiting banks and the risk of making cash payments due to Covid-19 has encouraged the users to use banking and eWallet apps. Besides, it's easier, quicker, and secure to use these apps, too, then why not! As per App Annie's report, the time spent in finance apps rose by almost 55% in 2020's first quarter.
People used fintech apps for everything, starting from basic tasks such as paying bills, fund transferring, bank accounts, to trading, investing, managing finance portfolios, stock monitoring, etc. The overall time invested in stock market apps rose by 80% from the 1st week of Jan to March-end. Therefore, such fintech apps are setting a new trend in the financial industry.
2. Entertainment Apps
Indulging in such apps has reduced the boredom of people's lives. There are several entertainment apps such as Amazon Prime, Netflix, Spotify, YouTube, etc. Moreover, there are also many gaming apps for both kids & adults to engage and have fun during this crisis.
3. Health & Well-Being Apps
Healthcare apps have become a life savior during such critical times. Staying at home can lead to a sedentary lifestyle, and due to less physical movements, we can be prone to obesity or any disease over the long haul. Healthcare apps such as meditation apps, mental health apps, fitness apps, medical care apps are helping people to maintain their well-being both mentally & physically.
Online fitness apps coach on how to do beginner yoga to advanced versions; it helps us with the balanced diet program and teaches us several exercises with its perks. On-demand telemedical apps offer instructions on immediate consultation, medicine delivery, digital prescriptions, and sample tests.
4. On-demand Grocery Apps
No one can sustain without food. Therefore, grocery apps come under the essential categories that are succeeding during this pandemic crisis. People worry about getting infected with the virus, due to which they prefer not stepping out to shop. The famous grocery delivery apps are BigBasket, Instacart, Walmart, Target, etc. that have experienced tremendous downloads during this global crisis.
5. Dating Apps
Where everything is a priority, how can love lag behind! Life has become lonelier and more depressing since the lockdown impositions and pandemic crisis. Amid all this, people seek love! Dating apps witnessed a gigantic surge during the lockdown phase globally. Our research team saw a massive rise in dating app installs such as Tinder, Bumble, and Hinge.
On March 29th, 2020, Tinder users globally swiped through 3 billion matches which was a record-breaking incident. Meeting a partner through dating apps is less costly and a great way to avoid awkwardness, unlike any marriage bureau.
6. Online Learning Apps
Lockdown restrictions have compelled students to stay at home, and covid-crisis have encouraged them and educational institutions to study through digital platforms or apps. Using online resources has excelled their skills and made learning more fun than before. For instance, popular language learning app Duolingo observed a spike of 148% in registration in the USA during March 2020.
E-learning platforms may continue to experience success due to reduced cost and ease of learning. It saves their commute time as well. Users are using such e-learning apps for fun-filled activities in fields ranging from tech to arts.
7. Social Media Apps
Social media apps play a vital role, especially when times have forced us to keep social distance by helping everyone connect and get updates about recent happenings worldwide. Several social media apps such as Facebook, Twitter, Instagram, Whatsapp, etc., have witnessed a massive hike in their active user base.
8. Food Delivery Apps
The food industry has struggled to work for takeaway orders to operate after closing their doors constantly during the lockdown. Moreover, UberEats removed delivery charges for independent restaurants to help them continue their operations during the pandemic. Due to the pandemic situation, the food delivery app industry reached USD 45 billion in 2020, estimated to be USD 41 in 2021. The online food delivery business was already booming, but the pandemic crisis hiked the already ongoing trend.
Wrapping Up
In the past year, we witnessed a lot going on in the digital world, especially the mobile app sector. We all have at least one app from the categories mentioned above. Yes, at least one! And the chances are we use them at least once a week, if not daily. You can use a fitness app daily, but you won't order food every day right unless you don't cook and rely on outside food!
Users are investing more time in mobile apps, from managing health & wealth to learning new skills. Imagine an app that helps people in maintaining social distancing! It's the perfect time for you to create one such app that is in high demand. You should definitely take advantage of this situation to benefit your business and also help people at the same time. This is the time to turn your app development idea into reality!
Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.
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