The Essential Aspects Of Salesforce Development

 

Today, we want to give you a comprehensive introduction to the world of Salesforce development and introduce the various products with their diverse possibilities.

- Salesforce is a CRM system for managing customer relationships and is offered as a SaaS solution via the cloud.

- With Salesforce as a leading provider of cloud-based CRM solutions, you not only master digital change, but also create the conditions for strong customer loyalty and steady growth of your company through optimized work processes and employee motivation.

- Salesforce offers a wide range of products that can be put together and expanded individually depending on the requirements, industry and department of the company.

- With the Costumer 360 platform, Salesforce offers a wide range of cloud solutions that help you put your customers first. All departments such as marketing, sales or customer service work together on a central platform for the optimal customer experience.

- Alternative CRM solutions could be better suited to your specific requirements in individual cases - but in a direct comparison the advantages of Salesforce clearly outweigh the overall picture.

The CRM software Salesforce is a product of the software company of the same name, headquartered in San Francisco. Salesforce is now the leading provider of CRM software, has over 30,000 employees and has offices all over the world. It is one of the fastest growing companies among the top five providers of enterprise software and has been listed among the "100 Best Companies to Work for" by Fortune Magazine for nine years in a row.

 

As a product, Salesforce is changing more and more from a pure CRM system to a holistic cloud software provider. It can be understood as an ecosystem of software applications that offers solutions for almost all problems within a company. The name Salesforce is therefore used for the entirety of all offered applications such as sales, service or marketing cloud. For a monthly usage fee, Salesforce offers its platform and the products based on it as SaaS and always works with the latest technologies in the areas of cloud, social, data science, IoT and artificial intelligence. In addition to offering off-the-shelf products, there is also the option of using the force.com to customize different processes and applications to your own needs using drag-and-drop. In addition, the online marketplace AppExchange provides numerous third-party applications and enables you to integrate your own programs into the interface.

 

Also Read: The Demand For Salesforce Developers In 2021

The focus of Salesforce is not only on the provision of a cloud-based CRM system, but on a holistic cloud solution for all customer-relevant departments and requirements. The product range extends from the classic sales cloud as a sales solution to the marketing cloud to the experience cloud as a customer portal. The advantages of the SaaS solution are diverse: As a provider, Salesforce not only takes care of hosting, maintenance and repair, but also offers excellent data security with the software.

 

With the Customer 360 platform, Salesforce provides a broad portfolio of tools: from the classic CRM system for sales to artificial intelligence for data analysis, there are numerous solutions available to focus on the customer. Each product is available in different editions (Essentials, Enterprise, etc.) with different scope of services, which can be selected depending on the size of the company. In principle, Salesforce is aimed at every company, from small start-ups to large corporations, but cloud and partner solutions must always be based on the company's individual requirements.

Whether digitization in sales, marketing automation or field service with tablets - Salesforce offers a wide range of cloud solutions. Here we give you an overview of the various Salesforce clouds.

 

- Salesforce Sales Cloud: Automation of sales processes and optimization of customer relationships.

- Salesforce Service Cloud: Optimization and personalization of customer service.

- Field Service Lightning (FSL): Field service management.

- Salesforce Marketing Cloud: Marketing automation for companies with established marketing departments that can use a wide range of functions.

- Salesforce Pardot: Marketing automation for medium-sized B2B companies and non-profits that require a limited range of functions.

- Salesforce Commerce Cloud: Seamless and personalized shopping experiences in B2C and B2B.

- Salesforce CPQ: Tailor-made offers for companies with an extensive range of products and configurable products.

- Tableau CRM/Einstein Analytics: Intelligent data evaluation for optimized recommendations and predictions.

- Community Cloud/Experience Cloud: Establishing internal or external communities

- Salesforce Trailhead: Training and knowledge transfer in the form of a free learning platform, both for employees and for customers.

The Sales Cloud provides your sales department with valuable tools that enable your employees to have an efficient workflow. All data and processes are available regardless of location and at any time and create the basis for optimal interaction with customers. With simplified and automated processes, your employees can achieve more deals and thus increase your company's turnover and growth.

We can assist you with the deployment and integration of Salesforce which can serve as the cornerstone to help you maintain a long-term customer loyalty. With Salesforce Service Cloud, all data, contacts and tools are centralized in one place. This enables quick problem solving and personalized support across all channels.