Mobile Apps Are Altering The Hospitality Sector
App Development
11Jul 2020
Mobile apps are becoming part and parcel of our daily lives. As many hours we spend on our smartphone, we use mobile apps most of the time. Study says that American adults on an average spend approximately 18 hours on their smartphone. And globally, any smartphone user uses 30 mobile apps per month. You can only imagine using a mobile phone without any apps, especially with an era of digitalization. Mobile apps have made our lives smooth and convenient.
Like many other areas, mobile apps have evolved in the hospitality sector as well. The hospitality sector has observed a surge in mobile app usage. The tourism and hospitality sector is one of the top mobile app categories for iOS and Android. Mostly every traveler owns a smartphone, and they expect everything to be available on their smart devices.
However, compared to other industries, the hospitality industry has a persona of delivering phenomenal guest experience. This article will focus on mobile apps that have altered the way the hospitality industry functions.
Mobile Apps can Escalate the Occupancy Rate
The study says that 76% of travelers find their smartphone to their best companion while traveling. Suppose you have a guest in your hotel, and after a tiresome journey, he would be willing to rest. However, imagine he has to go through the tedious check-in process; it is likely to annoy him. If you have a hotel app, the guest is expected to check-in through the hotel mobile app, thus making his guest experience delightful.
When he experiences such a delight, he is likely to revisit your hotel. Not just that, he will recommend your hotel to his friends & family too. As per research, 81% of business travelers look forward to using virtual, online check-in processes in the future. While 79% forecast that using VR for hotels will become a standard in the coming ten years.
Hotel mobile apps offer the facility to order the food online and can get refreshed real-time information to improve the guest experience. The hotel app can also provide the guests with some cool locations nearby or other such vital details. It can engage them, well-served, happy and valued, which is ideal for the hospitality industry.
Time and money-saving
Hotels have a labor turnover rate of 73.8 percent annually. This counts for a 6% turnover rate every month. Each time someone resigns, someone new is assigned and trained, which can waste a lot of time, energy, and money. If you have hired a new employee and have to train them entirely through manual procedures, it can take days to finish.
In-app tutorials have made it simpler to learn and train them to face the guest in a day or two. With hotel apps in place and hotel’s training method, it gets convenient to cut on costs and permit new hires to speed up with the process.
The hotel staff can view the data in real-time. It delivers real-time data like which room is yet to get cleaned? What are the guest check-in times? What amenities or mini-bar items have to get placed in the room? The employer can also fill-in the estimated cleaning time of the room to notify other team members. Thus, accurate real-time data can lead to increased hotel staff productivity and provide an exceptional guest experience.
Loyalty Programs in Mobile Apps can Lead to More Bookings
Your hotel can introduce loyalty programs in hotel apps to fetch more customers. The loyalty program can offer exciting offers and discounts whenever a guest book a stay with your hotel. This will stimulate them to make bookings with your hotel further, and every time they do it, they get rewarded.
Furthermore, your hotel app enables you to notify your guests whenever your hotel offers some great deals. This will encourage them to plan holidays even when they weren’t, and book it via your hotel app, thus building a good relationship between the guest and the hotel. A very well-renowned hotel Hilton, updates its app almost 13 times annually and receives 20% of bookings through their hotel apps.
Feedbacks in Hotel App
Good Feedbacks and reviews can help attract new customers. Mostly, guests are likely to review feedback before making a booking. Moreover, if any guest leaves negative feedback, you can instantly resolve that situation by offering them some deals or apologizing to them, leading to changing their opinions.
Customer Trust can be Built post-pandemic via Hotel App
The pandemic has engendered upheaval in the world and led people to become super digitalized. The hospitality industry has never suffered as much before without people traveling and staying in their homes only. However, mobile apps can enable hotels to connect to their guests. They can use these apps to inform guests about their safety and hygiene practices- put videos of your sanitation and cleanliness procedures. Big brands like Marriott have started disseminating information about their technological changes.
Gather Information to Offer More Personalized Guest Experience
The study says the companies that embrace the data-driven approach are six times more likely to attain their profit goals every year. Precise and pertinent guest information makes this viable. A hotel app can get used to gather information from your guests and identify their likes and dislikes, their taste and choice, which can, in turn, improve your services.
Hotel apps allow you to understand your guest, their preferences and requirements, help you do your pricing correctly, and help you make the right marketing strategies. In 2017, 61% of travelers in the U.S. used mobile apps to make bookings for their travel, and these figures only seem to grow in the future.
Conclusion:
App development companies have made significant progress in designing awesome apps in most areas, including the hospitality sector. The advancement in technological fields have encouraged hotels to revise their practices to reduce risks and create an outstanding guest experience. Post-pandemic, people will become more cautious with their travel choices and minimize physical touch. Here, a hotel app can play a vital role and attract the guests to a considerable level.
Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.
Latest Blogs
blockchain
Is BlockChain Technology Worth The H ...
Unfolds The Revolutionary & Versatility Of Blockchain Technology ...
blockchain
IoT Technology - A Future In Making ...
Everything You Need To Know About IoT Technology ...
Feel Free to Contact Us!
We would be happy to hear from you, please fill in the form below or mail us your requirements on info@hyperlinkinfosystem.com
Hyperlink InfoSystem Bring Transformation For Global Businesses
Starting from listening to your business problems to delivering accurate solutions; we make sure to follow industry-specific standards and combine them with our technical knowledge, development expertise, and extensive research.
4500+
Apps Developed
1200+
Developers
2200+
Websites Designed
140+
Games Developed
120+
AI & IoT Solutions
2700+
Happy Clients
120+
Salesforce Solutions
40+
Data Science
