How to Build an App Like Fleek? A Complete Guide for 2025

The world of fashion is an avenue that entices people of all ages. The fashion industry is not just dominating one segment or sector but becoming a pioneering part of everyone's daily lives. However, considering the environmental impact of outdated designer clothing, unworn apparel, rejected stock due to minor defects, and other reasons, they are bound to create havoc in the long term. That's where environmental sustainability comes into the gameplay. Sustainability in fashion isn't a buzzword but a vital industry component. More and more SMEs and enterprises are seeking out new methods and practices utilized by various corporations to facilitate more sustainability. Additionally, another option is to curate a wholesale marketplace app like Fleek that promotes sustainable decision-making.

The market for sustainable clothes is expanding and Fleek is changing the way users interact with different content, utilize services, and interchange with each other. Fleek has garnered a huge amount of popularity in the past few years due to its streamlined user experience, state-of-the-art features, and a game-changing approach towards the e-commerce app development company. Top app development companies are encouraging enterprises to opt to hire dedicated developers in India to build an app like Fleek to practice sustainability effectively. This article will take you through the complete step-by-step development process of building an app like Fleek with essential components like technical considerations, prioritizing user-centered strategy, and how to build feature-rich software that not only fulfills user expectations but drives profitable growth.

What Is Fleek?

Founded in 2021, Fleek is a social networking platform where users create and share short-form video content. The portal became popular due to its unique features and user-friendly interface. To curate a wholesale marketplace app like Fleek, you have to consider a bundle of configurations such as relevant tech stacks, marketing strategies, UI/UX design elements, and other approaches that are involved in e-commerce app development. In order to create an app like Fleek, you have to keep in mind how the B2B wholesale platform marketplace functions for old apparel.

Their primary sellers are vintage merchants and online resellers, and the company's suppliers are primarily used clothing wholesalers/resellers, charities, donation centers, and rag houses. Fleek is characterized by its extraordinary blend of social media credentials, e-commerce, and interactive community-based content. It has a smooth user interface, tailored recommendations, and immaculate interaction rates, making it popular among its users.

Why Is Fleek Popular?

The Fleek fashion app boasts some of the most impassive features, such as:

• User Profiles: Enables visitors to establish customizable accounts in an effortless manner.
• Content Feed: A vibrant, navigable newsfeed consisting of user-generated content.
• In-App Purchases: Permits the flexibility to conduct smooth transactions with items or offerings.
• Social Sharing: Users have the liberty plus flexibility to distribute material on many different types of websites.
• Push Notifications: Maintains your users updated on the latest and newest features and deals.

Significance of a Wholesale Marketplace App Like Fleek

A wholesale marketplace app like Fleek is a critical and lucrative opportunity for businesses in today's digital-first business climate. The platform is solely responsible for connecting wholesalers and retailers, curating a streamlined outlet for large-scale transactions, and cultivating a culture of reselling and thrifting across the global economy. E-commerce app development has drastically challenged the wholesale marketplace business with the introduction of digital platforms such as Fleek since these apps connect wholesalers and retailers and deliver a streamlined purchase process and a smooth shopping experience. Let's see what the common important factors are:

• Streamlining B2B Transactions

A wholesale marketplace app like Fleek facilitates direct contact between suppliers and retailers by eliminating the middleman. This solution not only reduces extra expenses but also accelerates the procurement process.

• Enhancing Accessibility

Say goodbye to the days when retailers had to go door to door and visit actual sites to source their niche-based merchandise. Fleek provides users with access to an expansive library of items from anywhere, delivering both convenience and global accessibility.

• Data-Driven Decision Making

Fleek and apps like it employ different kinds of analytics to churn out valuable insights into buying habits, inventory management, and market trends, which further enables companies to make more educated business marketing decisions.

• Supporting Small Businesses

Small and medium-sized firms (SMEs) often struggle to contend with giant associations owing to inadequate or unreliable resources. Apps like Fleek level the playing field by delivering affordable tickets to high-quality objects and a more extensive market.

Case study: Shoppiler - Online Fashion Finder App

Must-have Features to Include in a Sustainable Fashion App Like Fleek

Whenever you wish to build a sustainable fashion app like Fleek, top app development companies suggest you include some rudimentary features that encourage environmentally friendly activities and boost user engagement in your sustainability movement. Let's check out some of the must-have features that you should include when you're building an app like Fleek:

• Eco-Friendly Product Filters

Your clone fashion app like Fleek must allow users to sort their choice of items by sustainability criteria, for example, ethical sourcing, carbon footprint, and recycled materials.

• Transparency of Suppliers

It's important to include extensive supplier profiles that perfectly provide all mandatory business details, what kind of sustainable policies they follow or practice, their environmental-grade certifications, and product origins like country, city, factory, etc.

• Virtual Try-On

When you hire app developers from top app development companies like Hyperlink InfoSystem, their engineers employ top-notch augmented reality technology to present HD virtual try-ons, which further eradicates the hassle of product returns and lowers the overall carbon footprint.

• User Onboarding & Profiles

Consult and brainstorm with your e-commerce app development team that your suppliers' and buyers' registration and onboarding process should be smooth and streamlined. This also entails proper verification of uploaded company data, a smooth onboarding experience, and two-factor authentication to increase trust in the platform.

• Product Listings

Your fashion app like Fleek should encompass detailed product descriptions, HD images, credible product quality ratings, and prominent sustainability certificates. This also further entitles purchasers to make educated shopping decisions by showcasing authentic product information.

• Bulk Ordering Choices

In your step-by-step development process for your sustainable fashion app like Fleek, ensure you add custom features that permit consumers to order in bulk at tiered prices. This solution will further motivate suppliers to put in bigger orders by providing competitive price options for bulk purchasing.

• Inventory Management Tools

These are basically seller tools for inventory management, product tracking, and listing updates. Enabling proper tools for inventory management ensures accurate stock levels and streamlined operations, which further lowers the likelihood of overselling.

• Order Management System

OMS helps streamline the whole ordering process, which further boosts operational efficiency and customer satisfaction. Ensure you incorporate a complete system for monitoring orders, one that provides live inventory updates and proactively handles bulk purchase orders.

• Carbon Offset Calculator

Be direct and try to demonstrate to people the environmental effects of their buying habits while offering opportunities for mitigating their carbon footprint.

• Wishlist and Alerts

Your features list for a shopping app like Fleek should also allow buyers to retain their selected products and receive notifications about price drops or stocks up again, henceforth promoting mindful and deliberate purchasing.

• Logistics & Shipping Integration

Ensure that your app includes consolidated shipping and logistics systems that also comprise accurate time for delivery estimates and tracking. It also offers customers explicit shipping data that allows merchants to handle shipments more efficiently.

• Secure Payments

When you hire dedicated developers in India, make sure you ask them to incorporate secure payment alternatives along with an escrow mechanism that confirms transaction security. This feature will ensure appropriate financial stability for both buyers and sellers, further fostering market trust and reliance.

• Customer Support and Dispute Resolution

Resolving customer queries and solving service problems is a top priority for a fashion app like Fleek. Incorporate in-app customer service and resolution assistance for solving errors in quality or delivery. It also helps in supplying prompt support to address any problems and enhances overall improvements in the user experience.

• Analytics Dashboard

This feature supplies data-driven insights to help you make better business and marketing decisions while also measuring your company's success. Business intelligence for suppliers and buyers generally includes sales performance, real-time tracking, and inventory trend inspection.

• Sustainable Education Hub

For your wholesale marketplace app like Fleek, this feature will provide visitors with educational materials, videos, and suggestions on sustainable fashion practices.

Step-by-Step Development Process to Create a Fashion App Like Fleek

The step-by-step development process of developing a wholesale marketplace app like Fleek entails detailed research and other vital components such as:

Step 1: Define Your App’s Purpose and Target Audience

Before you start your e-commerce app development for a fashion app like Fleek, it's important to identify the kind of problem your app would be solving in the first place. Have you figured out your target audience and ideal user age and understood their demographics, online consumption behavior, and other tastes? For instance, if you're seeking to emulate Fleek's success, ensure that your app or website is extremely customized and incorporates interesting social elements.

Step 2: Research and Competitor Analysis

Before you jump on to hiring a mobile app development company for building your sustainable fashion app like Fleek, understand what makes the app unique and effective in the first place. Conduct vigorous market research on the latest trends in social and e-commerce applications across the globe. Jot down the pros and cons of your shortlisted apps similar to Fleek and analyze the features provided by competitors. Also, ensure you collect as much user feedback as possible and understand them to notice what users like or hate.

Step 3: Select the Right Technology Stack

For any e-commerce app development company or app development company, the right combination of tech stacks is a legit make-or-break condition of the app's success. Your wholesale marketplace app like Fleek's technological stack has a significant impact on its performance and scalability. To develop a Fleek-like application, some common stacks that are popular include:

• React Native or Flutter for constructing robust cross-platform front-end development solutions.
• Node.js or Django for ensuring heavily impactful server-side processing in the backend development segment.
• Employ AWS or Google Cloud for hosting scaling and enhancing storage plus backups as a part of cloud computing.
• For more efficient data storage and real-time synchronization, Firebase or MongoDB performs the best.

Step 4: Devise a User-Centric Interface

Whenever you hire app developers in India, remember that your app's ultimate market success is heavily dependent on its design. Ensure you have experienced UI/UX designers on your team and focus on keeping the design as minimalistic as possible to make the interface feel simple, intuitive, and uncomplicated for users. Secondly, make sure that your navigation is seamless to enable your users to browse across various areas. Finally, prioritize customization urgently and offer a vivid brand-tone matching prototype and design using popular design tools like Figma, Adobe XD, and Sketch.

Step 5: Devise Core Features

To make your wholesale marketplace app like Fleek stand out in the market, ensure you include the MVP features first. Start by incorporating a solid user authentication process by enabling secure login using email, social media, or biometric authentication (fingerprint, passcode, or facial recognition). Ask your designers to develop a feed that's interactive and promptly refreshes with tailored content per user, you can also infuse AI to make the suggestions more personalized. Either integrate a CRM solution for engaging marketing efforts such as push notifications alerts to provide on-time fresh information, promotions, or changes. For the in-app purchases and payments segments, make sure you integrate trusted and secure payment gateways like Razorpay or PayPal to guarantee safe online transactions. Finally, encourage your users to share material and interact with others by liking, commenting, and direct messaging.

Step 6: Testing and Quality Assurance

App and software testing guarantees that your software operates smoothly under miscellaneous scenarios. Some of the key areas to focus on include functional testing ensuring that all features perform as intended, along with usability testing to ensure that the app delivers a reflexive user experience. Coming to the performance testing part, it's important to test and detect how well the app operates in high-traffic environments, hence frequent checks are needed, and finally, ensure security testing. Security testing implicates protecting user data and dissuading illegal access.

Step 7: Launch and Post-Launch Strategy

Once your wholesale marketplace app like Fleek has been tested and improved, it is ready to launch to the public. Here's how to accomplish it successfully:

Begin with a Soft launch: Disperse a beta version to a select group of people to incorporate actual technical and non-technical feedback.

Run Marketing Campaigns: Make sure you promote your fashion app like Fleek using social media tools (Instagram, Facebook, Pinterest), organic SEO, and influencer associations.

Monitor and Update: To ensure long-term app success, it's important to keep track of your user comments and app rendition. Release periodic updates to remedy production bugs and introduce new features.

Cost of Developing a Wholesale Marketplace App Like Fleek

Let's finally answer the golden question- how much does it cost to build a sustainable fashion app like Fleek? The development cost for an app like Fleek is dependent on multiple factors like the development team's experience, type of incorporated features, chosen platform, and the geographical location of the development team. You can either hire dedicated developers in India or outsource them to a reputed e-commerce app development company.

Elemental Cost Breakdown

• Frontend and Backend Development: $30,000 - $50,000
• UI/UX Design: $7,000 - $18,000
• Database Integration: $8,000 - $12,000
• Quality Assurance and Testing: $4,000 - $10,000

Total Estimated Cost: $45,000 - $90,000 (for a fundamental rendition)

Advanced Features

Implementing sophisticated functions such as artificial intelligence-centered recommendations, immediate data analysis, and augmented and virtual reality capabilities may bump up prices to more than $150,000.

Ongoing Maintenance and Updates

Following the launch, you'll need to manage the allocated funds for frequent updates, bug fixes, and fresh functionality development, which ought to cost approximately twenty percent of the initial production cost for each calendar year.

Technical Considerations for a Fashion App Like Fleek

Post the pricing breakdown, come the technical deployments of the right stacks. Let's go through the checklist as per the requirement of a fashion app like Fleek:

• Backend Development

Database: For your database, make sure you select an appropriate database, such as MongoDB or PostgreSQL, for storing customer information, video metadata, and any additional pertinent elements.

Server: To manage the servers, establish a trustworthy server architecture that can handle customer inquiries, and audiovisual uploads, alongside information processing.

API: For a smooth application programming interface, make sure to create a comprehensive API to allow interaction between the front end and back end.

• Authentication of Users and Encryption

Incorporate strong authentication mechanisms such as the hashing of passwords and token authentication for security purposes.

To safeguard against unwanted access to user data, adhere to rigorous safety protocols.

• Frontend Development

Framework: To create top-notch multi-platform mobile applications, implement an established framework such as React Native or Flutter.

UI/UX Design: For curating and presenting an intuitive UI/UX Concept, construct an easily navigable and aesthetically pleasing interface based on Fleek's design.

Video Player: Include a functional video player to manage streamed video playback and broadcasting.

• Video Processing

Compression: Video compression is used for better storage and streaming performance.

Transcoding: Transcoding is the process of converting movies into multiple formats so that they are compatible with various devices and need to be integrated into a fashion app like Fleek.

How Can You Monetize Your Wholesale Marketplace App Like Fleek?

A well-thought-out monetization plan for your wholesale marketplace app like Fleek guarantees that your app remains profitable while still providing value to shoppers.

Let's check out the most viable monetization options for your app:

• Subscription Model

Subscription schemes need a periodic fee to receive exclusive perks like comprehensive analytics, preferential listing, and special promotions.

• Transaction Fees

Consider charging a modest fee for every single transaction that occurs via your platform's interface.

• In-App Advertising

Advertising within an application enables businesses to market what they sell via popup advertisements, paid listings, or native banners.

• Freemium Model

In the step-by-step development process, ensure to serve up fundamental features for free while charging for premium functions such as comprehensive vendor analytics or extended search filters.

• Partnership Programs

Since Fleek is a sustainability-based app, associate with logistics businesses, payment providers, or sustainability certification bodies in order to establish mutually beneficial relationships.

• Stay Updated with Trends

Stay current with the newest developments in social media and mobile app development.

• User Testing

Implement frequent user testing into your quality assessment processes to detect and resolve issues.

• Data Analysis

Use analytics instruments to monitor user activity for making data-driven choices.

• Revenue Generation

Consider monetization methods such as in-app purchases, advertising, and premium subscriptions.

Conclusion

To differentiate yourself in a competitive field, developing an app like Fleek takes meticulous preparation, a strong technological foundation, and an unconventional strategy. With the correct approach and implementation, you can build a platform similar to Fleek that provides extraordinary value to consumers while generating sustained growth for your business. Hyperlink InfoSystem is a top E-commerce app development company that designs eco-friendly fashion apps with best-in-class features.

With a comprehensive understanding of the eCommerce segment, we enable businesses to build high-performance, scalable, and user-friendly apps that will thrive in today's market. Our professional Android and iOS sustainable fashion app developers, designers, and strategists cooperate with you at every stage of the app and software development lifecycle to confirm that your fashion app like Fleek provides a uniform user experience across multiple platforms plus devices and satisfies your brand's sustainability pursuits. Connect with us to turn your vision into a feasible digital outlet that fulfills today's norms while shaping tomorrow's fashion scene.