How App Development Companies Can Effectively Improve Their App's User Experience (UX)
App Development
12Oct 2018
No doubt, the mobile ecosystem has grown to become so ultra-competitive due to the availability of some highly efficient and aesthetically organized mobile applications. It is evident that anyone looking to be successful in the modern app technology industry must possess great tact and finesse in application design. However, it is so sad to see that many app development companies are still unable to move from where they are now to where they ought to be due to the lack of a solid understanding of User Experience (UX).
Today’s application users are interested in using only apps that they can derive pleasure in while interacting with them. Unfortunately, many mobile app developers are lacking this basic skill. No wonder many mobile applications are getting drowned (lost and forgotten) every day in the sea of apps of various app stores. Just so you know, no app developer or development company can improve customer satisfaction and loyalty through the use of their app without properly understanding and applying the general concept of UX design.
Understanding the overall concept
UX is basically concerned with everything that has to do with how users utilize and interact with a mobile app. Typically, this would involve the app’s overall design, User Interface (UI), functionality, performance, and usability. Ultimately, it all centers on the user, that’s why the UX concept is simply regarded by many industry experts as a consistent customer-first mentality.
In order for app development companies to effectively adopt this strategy, they will need to sit back and analyze what their customers’ needs are, understand customer behavior with the mobile app, and try to do everything within their power to keep users delighted at every level of engagement. Simply put, there is no UX without the user. UX is a much practical phenomenon that can only be experienced on mobile apps by users alone.
Unlike several other aspects of the development process, User Experience (UX) optimization is an ongoing process that doesn’t end at the final stage of the development. This is why it is expected for app development companies and their designers to always ensure that they do everything possible to provide and support users with the most optimal UX at all times.
Here are some valuable tips designed to provide app development companies with practical methods of improving their app’s User Experience (UX).
Design for mobility
When it comes to enhancing user experience (UX), it is important for app development companies to ensure that they keep mobile in mind. There is the need for app designers and developers to avoid overcrowding the screen when designing for mobility. Unlike web, mobile often involves smaller screens and larger fonts. To this end, it becomes imperative that designers adopt a simple and straightforward design technique.
They should also ensure to employ simple distinctive buttons and appropriately position them within areas that they can be seen. Fluidity matters a lot when designing for mobility. Designers need to ensure that they pay close attention to this feature by adopting a more fluid and scrollable application design. This can go a long way toward enhancing app navigation.
Designers should focus more on creating a simple but efficient UX design. Basically, there is no need to encumber users with too many features as this can discourage them from using the app. To this end, it is recommended that they observe moderation in everything they do by focusing more on functionality and less on displaying too many bits and pieces of information.
Go native
The use of a native platform is most appreciated particularly when it comes to creating an intriguing UX design. There are several UX features that work smoothly and perfectly with UX on a native app including automation, transitions, and animations. Most hybrid apps can’t support UX because they are prone to control issues, slow load times, and other delay problems. All these can have an adverse effect on user experience.
When it comes to creating high-quality UX design, it is preferable for users to go native from the get-go. Just so you know, most users are more comfortable with using native apps because they already know how to use them. In order to avoid creating unnecessary complications and complexities, it can be very helpful to adopt a meaningful native UX design for users that are already accustomed to using native UI elements. Aside from helping to promote an intuitive understanding of the app, app development companies stand a better chance of providing a good user experience when they go native.
Communicate well
Users have zero patience for ambiguous delays. Rather, they are more convenient using an app that communicates so easily. An app that puts users in the dark is generally known to have a bad UX. Your app should be able to carry your users along through every step of the way by informing them of current happenings or activities that may be affecting their app experience such as rendering image, computing, loading, etc.
There are several ways top app development companies can design apps to effectively communicate an activity. A simple alert strategy can be adopted to indicate to users that the application requires more time to complete a task. For instance, delays can be well communicated to users with the use of a progress bar or a spinning wheel. If it will take too long is good to provide your users with a canceling option by including a quit or cancel button.
Provide animations
Animations have long been used to improve user experience in various capacities simply because users always love to see transitions animated. You too can make this happen in your app. Making your users witness animated transitions whenever they perform certain actions within the app can help to boost engagement and interaction. You can also use this method to create a seamless flow from page to page which is necessary for developing a dynamic app.
Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.
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