How Much Does It Cost to Develop an AI Photo Video Editor App like PicsArt

With the rise of social media, the craze for aesthetic photos and videos is booming. Wherever you go, you need the perfect picture to post. Gen-Z is crazy over the charm of social media, and that is why the demands for AI photo video editor apps have increased, and for that, Picsart is one of the most loved apps in the world. Let's have detailed information on Picsart.

Picsart - An Overview

It has in excess of 150 million clients around the world. Picsart is an AI photo and video editing application that brings any thought into reality. In this application, users can perform photo and video editing, create collages, design stickers, change or remove backgrounds, apply filters, add text, beautify pictures, turn words into images with an AI image generator, build AI avatars, and much more.

Picsart provides a range of basic and advanced features. Users can seamlessly create and edit their canvas with the help of these features:

Photo Editor:

• Trending filters
• Background Eraser to make background changes
• Clean up the unwanted objects with the Remove Object tool
• Free images, fonts, and stickers
• Beautify pictures and videos
• Rotate, Crop, and Flip photos and videos
• Draw tool

AI Tools:

• Generate images from text with an AI image generator
• Enlarge, upscale, and de-noise low-quality images
• Create AI avatar with a facial recognition method

Video Editor:

• Create and edit videos with a video editor and add-on music
• Make Instagram stories, TikTok, and reels
• Crop, cut, and trim the videos
• Video effects and filters
• Make video collages and slideshows

Collage Maker:

• Different photo grid collage, freestyle collage, scrapbooking
• Mame Generator & Story Maker

At Hyperlink Infosystem, we take pride in our proficiency in integrating artificial intelligence into mobile applications. Our team of skilled AI developers can help you develop a cutting-edge AI photo and video editing app to rival Picsart using top programming languages.

Cost to Build an AI Photo Video Editor App Like Picsart

Developing and launching an AI photo video editor app like Picsart is a long and complex process. The cost and time for this process involve multiple factors. Here, we break these factors in detail:

• Choice of Platform

Developing an iOS or Android; single-app platform costs less than a cross-platform app. Decide the app requirements and determine the target audience, based on these data, select the app platform. However, the technology stack depends on the choice of platform. Moreover, cross-platform development is highly suggested to give maximum visibility of the app to all users; it will be slightly more costly than the one to be developed on a single platform.

• UI/UX Design

The final cost can vary based on UI/UX design. The number of screens, design complexity, animations, and further custom graphics are the drivers for costs. You will be in the game and thus get a well-designed and user-friendly app if you wish to compete. Hire UI/UX team that designs an app like Picsart.

• Number of Features

The number of editing tools, video editing capabilities, and collage-making features are the core features of any photo-video editing app.

The cost depends on all these features. For a Picsart-like photo video editor app, the development cost depends on the chosen type of AI and machine learning models. The cost of integrating AI in app development is a bit higher than normal app.

• Backend Development

When developing an AI-based app, make sure to have a robust backend to ensure smooth app performance, handle user data, and manage resources. Hire AI developers based on their work experience and portfolio. The cost depends on the app's complexity, cloud services, and data storage requirements. Integrating third-party services such as social media sharing, cloud storage, and payment gateways adds to the cost.

• Maintenance and Updates

Regular maintenance is important to find and fix bugs and to keep the app updated. With AI tools it is important to keep an eye on the AI model, how it behaves, and the relevancy key-matrix. Maintenance costs are higher with AI-integrated photo/video apps. Hiring an AI development company that provides post-launch support is important.

• Development Team

Costing also depends on the size and location of the development team. It also depends on the experience and expertise of hired developers.

Hire a development team including UI/UX designers, developers, testers, and project managers from regions with lower labor costs.

By all of the above factors, the approximate cost of developing an AI photo video editor app like Picsart will be $150,000–$600,000 or more.

Core Features to Integrate in an App like Picsart

It is important to have these features in your AI based photo video editor app like Picsart.

Here's the section:

1) Photo Editing Features

It needs to have basic editing tools like Crop, Flip, Rotate, Contrast, Saturation, Brightness, Color, and Temperature. If you wish to build an app like Picsart, then must add Background Remover, Object Eraser, Beauty Enhancements, and more.

2) Text into Image: AI Image Generator

Integrate an AI image generator that creates unique images from the given text prompts. Based on the machine learning models, this feature generates more relevant and creative images, and after that, users can edit them too with the provided photo editing tools.

3) Video Editing Features

With the crazy demand of TikTok and Instagram, video editing is booming. Provide core video editing features like cutting, trimming, rotation, filters, overlaying music, etc. Add advanced features such as video effects, transition layouts, video collages, and more.

4) Collage and Layout Maker

Add different collage templates and freestyle options to the app so that they can combine multiple photos or videos on a single frame. Also provide features that give customization options like borders, spacing, and background.

5) AI-Enhancer

Add an enhancer feature that enhances the image quality by upscaling and de-noising. With the help of AI, these features automatically improve the quality and clarity of images.

6) Sticker and Text Editing

Provide a rich library of stickers, font styles, and GIFs in an app. Also, allows users to add text to images and videos.

7) Social Media Integration

Allow the app users to directly share their edited content on social media platforms like Instagram, TikTok, and Facebook by integrating them with the AI photo video app.

Monetization Techniques for Developing an App like Picsart

An app like Picsart not only requires advanced features but also needs effective monetization strategies to make money out of it. Here are some of them:

In-app purchases

This is a well-known method to monetize a photo and video editing app.

To access some additional features, like advanced editing tools or some premium filters, users are charged a one-time fee. So this is how users can use premium features and apps can increase their revenue with this method.

Freemium Model

This model allows users to use some core and basic features on the app for free, while some features can only be accessed with a subscription. In a subscription model, users can do high-resolution exports, ad-free experiences, and advanced AI tools.

Collaborations and Promoted Content

To share exclusive and unique content, apps send collaboration requests to other brands and influencers. Promoted content such as branded filters, stickers, editing challenges, and trends can be offered in partnership with brands looking to reach the app's user base. With this method, apps can increase the user engagement ratio while generating revenue from partnerships.

Ad-Based Revenue

Apps integrate third-party display ads, video ads, and sponsored content in the app to generate revenue. It is important to know the frequency of ads balances out the user experience, it should not be too much. Apps can offer the ad-free app version to users through a paid subscription.

Conclusion

Developing an AI photo video editor app like Picsart requires careful and strategic planning and execution. By integrating important core and advanced features, apps can drive better user engagement and make money by exploring different revenue models. Let it be casual users or professional creators, users will use your app only if the app provides a seamless and innovative user experience.

It is the opportunity to capture a loyal user base as the demand for creative content continues to rise. By using the advancement of technology, you can build an app that resonates with users and fulfills their requirements. Investing in a high-quality AI photo video editor app like Picsart.