Applications For SMEs: Advantages And Reasons Why Your Business Needs An App

App Development

31
Jan 2020

Harnil Oza

2628 Views 4 Minute Read

Do you want to know the reasons why any business should have an app by app development compnay and the advantages of applications for SMEs? More than 90% of SMEs do not have a mobile application for their business. However, users today are mobile, and the best way to sell is to be where consumers are.

In this article, we tell you the advantages of SME applications and the reasons why any business should have a mobile application.

Apps for SMEs

You might doubt the benefits of a mobile app for your business if you already have a website. There are several reasons why you need to have an application for your SME:

- Consolidate your brand image: Your customers, who are now on mobile, will be grateful for the value that your SME's application brings and your reputation will be reinforced.

- Presence in search engines: Having a mobile application favours obtaining positive reviews for your business, and that will improve your local SEO results.

- Help with the geolocation your business: Allow your customers to find your SME easily through their GPS.

- Stand out from your competition: Most SMEs do not yet have a mobile app, so having one will make a bigger impact and make them remember you.

- Customer loyalty: Connect with your customer, send promotions at the right time and get them to interact more with your business.

- Ultrapersonalized notifications: Send offers and promotions oriented to your client according to their geolocation, shopping habits, etc.

- Adapt to the latest technology: Mobile Marketing is one of the most booming marketing trends. Join and adapt to the buying habits of your users.

As you can see, any company - regardless of its size - must have a mobile application that strengthens relationships with its customers and enhances its brand image.

Now that you know the reasons why apps for SMEs are fundamental, we will tell you the advantages of having a mobile application which developed by app development companies for your business.

Advantages of creating a mobile App for your company or business

We present the advantages of creating a mobile application for your company, business or SME:

Loyalty

Mobile applications allow you to integrate loyalty systems that reward users when they spend their money on a business. There are many possibilities: from stamp coupons that work like traditional cards, to GPS coupons that are automatically validated when the user enters the establishment. Once the user accumulates a certain number of points or stamps with their purchases, they can exchange them for a reward.

All these incentives will make the app users buy again and again. Remember, getting a new customer costs between 5 and 10 times more than retaining one, and increasing customer retention by 5% can mean that the benefits of your innovative business idea are increased by up to 95%.

Personalization

Unlike web pages, mobile applications for SMEs allow us to address our customers in a much more personalized way. Thanks to the analytics, we can discover how long they spend in our mobile app, what are their favourite features or even from which devices they access.

All this information will allow us to address each user based on their behaviour. Also, we can use their location to send messages depending on the area in which they are located.

SEO positioning

In addition to the above reasons, implementing a mobile application is the ideal complement to improve the SEO positioning of a website. Google Index the applications published in Google Play and the App Store in the search results, so if it is well positioned, your business app will appear in the top positions of the SERP.

Users will more easily find the business in search engines, thus increasing traffic to the web. This will increase the number of customers, sales and business benefits.

Push messages

Push messages are the notifications that appear on the home screen of mobile devices, usually informed of news or offers. They allow you to impact the user in a very direct way, unlike other formats such as email that require the user to read it.

Thanks to mobile applications, SME owners will be able to implement a much faster communication channel with their customers. You can inform them of any news or event in real-time.

According to several market research companies, 2 out of every 3 users value the use of Push notifications in their mobile applications positively. Take time to write striking Push messages that capture customers' attention.

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Harnil Oza

Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.

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